Tri-State Trek (ALS TDI)
About the Tri-State Trek
The ALS TDI Tri-State Trek raises money and brings attention to the work ALS TDI is doing to find an effective treatment for a horrific disease.
The Trek began in 2003, when 16 cyclists pedaled from Boston to New York and raised about $30k for ALS research. The event has since grown to over 400 participants, raising over 7 million dollars. People ride, crew or volunteer to support changes in medical science. Riders gain strength from spectators cheering them on with cowbells, letting them know they are not alone on their bikes.
About the ALS Therapy Development Institute
The ALS Therapy Development Institute and its scientists actively discover and develop treatments for ALS. The Institute is the world's first and largest nonprofit biotech focused 100 percent on ALS research. Led by ALS patients and their families, the charity understands the urgent need to slow and stop this horrible disease. Based in Cambridge, MA, the Institute has served as one of the leaders in sharing data and information with academic and ALS research organizations, patients and their families. For more information, visit www.als.net.
Every 90 minutes, someone is diagnosed with amyotrophic lateral sclerosis (ALS); a progressive, neurodegenerative disease that causes muscle weakness, difficulty breathing and swallowing, and paralysis while leaving the senses intact. Also known as Lou Gehrig's disease or Motor Neuron Disease (MND), ALS attacks certain cells in the brain and spinal cord needed to keep muscles moving. Most people survive 2 to 5 years after their diagnosis, with an estimated 30,000 people in the US and 450,000 worldwide living with the disease. Currently, there are no effective treatments or a cure.
2019 Promo Video
2018 Promo Video
3-minute social media promotion video for 2017
10 & 30 second spots for 2017
2-minute social media promotion video for 2016
30-second spots for 2016
aired on CSNNE
10 & 15 second spots for 2016
aired on CSNNE